An Introduction to Digital Agencies

Technology in the hands

The growth of the digital agencies is the reflection of the modern business evolution. The digital agency’s agency, being fairly new, is vague, clouded, and varying. Generally, the term is used to identify an agency to which a business’ client outsources the work of developing, designing, promoting and maintaining its websites. However, you look find a digital agency that only delivers the development and design services but usually describes them as a digital agency who gives a full service, this includes offering a complete package.

Where a digital hothouse agency is hired to manage and promote the online strategy of the band. It is favorably compared to the conventional agencies in most cases. The term traditional agency fairly means promoting agencies using more conventional media and channels, like television and print in the place of the world wide web. Some people thought that the digital agencies lack the experience and knowledge of the traditional agencies since these agencies has just started to evolved and still very young. This statement is totally incorrect: despite the truth of the digital agencies being new, young and doesn’t have decades of experience of what traditional agencies do. Moreover, it is wrong to believe that all of the traditional marketing’s principles are easily applied to the digital marketing. It must be remember by many of the most popular digital advertisers and marketers came from conventional agencies bringing with them much more experience. While most of these people has an understanding on the conventional marketing and advertising methods, they do not pursue in shaping the internet to match these tactics: they pursue in shaping their methods to fit the consumer and the internet.

The constrained belief that conventional digitalhothouse tactics will be successful when applied to the internet that cause countless conventional agencies to fall the full service digital agency, behind their competition, clients’ race most especially consumers shifting attention from TV to the internet. The techniques of the conventional advertising can’t be applied to the world wide web because the internet is essentially different from conventional channels. Some of the online readers are not that fully inclined in reading long pieces of text, hence, words should be marvelously well chosen. The internet provides interactivity and dialogue between the business and consumer, where the TV and print cannot do. The result is going to be like this: easy navigation on the websites since online shoppers would find it more convenient.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s